Monday, June 17, 2013

I got data! . . . Now what?

So you're a small business, maybe with an online store. You made a beautiful website with Google sites or another hosting service like GoDaddy and tied it to Google Analytics (or Omniture, WebTrends, CoreMetrics, or VisualSciences), because that's what everybody does. Now you have all kinds of charts and graphs and maps and even this thing called a "site overlay." These charts tell you about the behavior and location of the people who come to your website. The charts and numbers might even reveal seasonal trends in certain activities or products on your site—except you have no clue how to interpret the data.


Lets say you are getting thousands of hits on your website but you don't know what that means for sales. Is there a correlation? Is the web traffic causing the sale or is the sale causing the web traffic? If you were to contract us at Anovisions we might look at you data and run a Pearson's (or Spearman's) correlation  analysis followed by a regression analysis that would tell us that web traffic is a driver of sales and it makes sense to invest more in web advertising. Or not. This inexpensive service pays for itself very quickly as you implement the step-by-step plan we provide for you.

Check out www.anovisions.com or email sheila@anovisions.com to learn more.








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